Name the service clearly
Use the words customers use. A specific name such as Move-out cleaning tells someone more than a branded package name alone. Describe the work included and any limits on size, time, or condition.
Make the price understandable
Explain what the listed price covers and which extras change it. For work that needs an assessment, make it clear that the customer should request a quote. A useful description saves a round of messages.
Show relevant work
Choose photos that help someone judge the service they are booking. Use images you have permission to share, and leave out personal details or private areas a customer has not agreed to show.
Set expectations for the visit
Include your service area, what the customer needs to prepare, and whether you bring supplies or equipment. Review these details when the way you work changes.
Read it as a new customer
Open your public page on a phone. Can someone tell what you do, where you work, and how to book or request a quote? Fix the unanswered questions before sharing the link.